Antares Gaming and Ultimate Gaming League Team Up to Mix Pro Players and NFL Stars in Esports Matches


Join the leaders of online gaming at GamesBeat Summit Next on November 9-10. Learn more about what comes next.


Ultimate Gaming League and Antares Games have teamed up to launch esports events in which professional players and influencers mingle with NFL stars and celebrities, past and present.

The league will support four franchises initially. Their names are Da Fam Gaming, Ochocinco Gaming, 4 Brothers Gaming and Glitxh Gaming. But there is an interesting twist in esports games.

For the first time, gaming teams can invite their millions of fans to join the team, not just watch the team, said Dushan Batrovic, CEO of Antares Gaming, in an interview with GamesBeat. Once fans are selected, they will have the opportunity to present their content on a bigger stage and earn exclusive rewards such as playing time with their favorite athletes and celebrities.

“The concept here is to unify gaming and pop culture,” Batrovic said. “This is the heart of what we do, and we are launching our first four teams.”

Online seminar

Three great investment professionals explain what it takes to finance your video game.

Watch on demand

The franchise launch will conclude with a draft on Monday, December 21, where the captains of each team will choose members of their semi-pro gaming teams that will compete against each other in the current seasons of Call of Duty, NBA 2K, Madden NFL. and FIFA. . The teams will bring influencers to the mix, helping to spread the word as they train with the pros, celebrities and athletes. While athletes may or may not be as good as esports pros, they can certainly help the league generate a huge following, Batrovic said.

Above: Da Fam is one of the Ultimate Gaming League teams.

Image Credit: Antares Gaming

“The way the esports and gaming industry is structured has always left me with questions,” Batrovic said. “And a lot of money from traditional sport is going into esport, so esport tries to emulate that structure with city-based franchises. But it’s not that. Our technology allows someone to connect with thousands of influencers or content creators who are streamers. We can create celebrity play teams, customizing them to match their own values ​​and beliefs. And then we recruit this team of streamers to create content around this team. You can then get amplification that a typical celebrity team usually doesn’t get.

Da Fam Gaming is led by San Francisco 49ers training team captain and quarterback Josh Johnson and former running back Marshawn Lynch (who became a star with the Seahawks and retired. with the Raiders). Baltimore Ravens cornerback Marcus Peters and Pro Madden BAM player also join Da Fam Gaming. Johnson is responsible for the head athletes of the LMU. In an email to GamesBeat, Johnson said, “I play as a hobby in my spare time and love to be a part of the economic and social growth around things that I am passionate about. The concept sold me because of the technology, athletes and creators working together to create a unique gaming experience.

Johnson has said he plays every day, unless he is training during the season. He plays Madden NFL, NBA 2K and Call of Duty. He’s also playing Ghost of Tsushima right now.

Above: Glitxh Gaming features NFL stars.

Image Credit: Antares Gaming

“I hope these franchises and our league will be a place that creates long-term empowerment for everyone involved, that our community can connect to and generate economic opportunity,” Johnson said. “The team’s goals are to create great content for the fans, to win our competitions and to always keep growing.”

Ochocinco Gaming takes the namesake of famous wide receiver Chad “Ochocinco” Johnson (he has been retired for years). He is joined by cornerbacks and avid players Darius Slay (Philadelphia Eagles) and Desmond King (Tennessee Titans). Las Vegas Raiders defensive end Maxx Crosby 4 Brothers Gaming and Raiders running back captains Josh Jacobs and quarterback and games manager Brogan Roback round out the roster.

The Captains of Sidney Jones IV Glitxh Gaming and is joined by NFL wide receivers Preston Williams (Miami Dolphins) and Rashard Higgins (Cleveland Browns). Philadelphia Eagles cornerback Avonte Maddox also joins the team.

Players around the world have the opportunity to be drafted for competitive places on each team and to earn prizes and incentives by participating in team activities. All viewers, players and content creators are welcome to actively participate in their favorite team.

Each franchise is recruiting its army of influencers who will officially kick off with the first franchise event – the Call of Duty Deathmatch Pros vs. Joes featuring 16 NFL athletes and the UGL gaming community on Tuesday, December 15th.

Above: Ochocinco Gaming is an Ultimate Gaming League franchise.

Image Credit: Antares Gaming

UGL is based in Oakland and is an esports media startup powered by Antares Gaming, a new celebrity-led franchise building organization; and Opera event, an Oakland-based influencer management platform. Antares Gaming creates gaming and esports teams for celebrities to help them interact with millions of fans through games.

Batrovic said he was inspired recently when Rep. Alexandria Ocasio-Cortez (D-New York) performed Among Us and drew a crowd of over 400,000 concurrent viewers.

“They didn’t look for skill,” he said. “They watched because she could relate to people.”

Fans who participate can earn points which can be redeemed for rewards.

Batrovic said it took a while to form all the partnerships for the league. But he hopes attracting attention won’t be difficult.

“We have 2,000 content creators who will be sharing events with their fans, in addition to celebrities and athletes,” Batrovic said. “We call it our army of influencers.”

Antares Gaming is in Toronto and is self-funded.

“Athletes activated their Twitter, Instagram and Facebook accounts a decade ago, and now they are all going to activate their game accounts,” Batrovic said. “It will be a much bigger segment.”

Batrovic said the company is in talks with television networks to secure airtime for the events.

GamesBeat

GamesBeat’s credo when covering the gaming industry is “where passion meets business”. What does it mean? We want to tell you how much news matters to you, not only as a decision maker in a game studio, but also as a game fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn more about the industry and enjoy participating in it.

How will you do this? Membership includes access to:

  • Newsletters, such as DeanBeat
  • The wonderful, educational and fun speakers at our events
  • Networking opportunities
  • Special member-only interviews, discussions and open office events with GamesBeat staff
  • Chat with community members, GamesBeat staff, and other guests on our Discord
  • And maybe even a fun prize or two
  • Presentations to like-minded parties

Become a member


Leave a Reply

Your email address will not be published.