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The league will support four franchises initially. Their names are Da Fam Gaming, Ochocinco Gaming, 4 Brothers Gaming and Glitxh Gaming. But there is an interesting twist in esports games.
For the first time, gaming teams can invite their millions of fans to join the team, not just watch the team, said Dushan Batrovic, CEO of Antares Gaming, in an interview with GamesBeat. Once fans are selected, they will have the opportunity to present their content on a bigger stage and earn exclusive rewards such as playing time with their favorite athletes and celebrities.
âThe concept here is to unify gaming and pop culture,â Batrovic said. “This is the heart of what we do, and we are launching our first four teams.”
The franchise launch will conclude with a draft on Monday, December 21, where the captains of each team will choose members of their semi-pro gaming teams that will compete against each other in the current seasons of Call of Duty, NBA 2K, Madden NFL. and FIFA. . The teams will bring influencers to the mix, helping to spread the word as they train with the pros, celebrities and athletes. While athletes may or may not be as good as esports pros, they can certainly help the league generate a huge following, Batrovic said.
âThe way the esports and gaming industry is structured has always left me with questions,â Batrovic said. âAnd a lot of money from traditional sport is going into esport, so esport tries to emulate that structure with city-based franchises. But it’s not that. Our technology allows someone to connect with thousands of influencers or content creators who are streamers. We can create celebrity play teams, customizing them to match their own values ââand beliefs. And then we recruit this team of streamers to create content around this team. You can then get amplification that a typical celebrity team usually doesn’t get.
Da Fam Gaming is led by San Francisco 49ers training team captain and quarterback Josh Johnson and former running back Marshawn Lynch (who became a star with the Seahawks and retired. with the Raiders). Baltimore Ravens cornerback Marcus Peters and Pro Madden BAM player also join Da Fam Gaming. Johnson is responsible for the head athletes of the LMU. In an email to GamesBeat, Johnson said, âI play as a hobby in my spare time and love to be a part of the economic and social growth around things that I am passionate about. The concept sold me because of the technology, athletes and creators working together to create a unique gaming experience.
Johnson has said he plays every day, unless he is training during the season. He plays Madden NFL, NBA 2K and Call of Duty. He’s also playing Ghost of Tsushima right now.
âI hope these franchises and our league will be a place that creates long-term empowerment for everyone involved, that our community can connect to and generate economic opportunity,â Johnson said. “The team’s goals are to create great content for the fans, to win our competitions and to always keep growing.”
Ochocinco Gaming takes the namesake of famous wide receiver Chad âOchocincoâ Johnson (he has been retired for years). He is joined by cornerbacks and avid players Darius Slay (Philadelphia Eagles) and Desmond King (Tennessee Titans). Las Vegas Raiders defensive end Maxx Crosby 4 Brothers Gaming and Raiders running back captains Josh Jacobs and quarterback and games manager Brogan Roback round out the roster.
The Captains of Sidney Jones IV Glitxh Gaming and is joined by NFL wide receivers Preston Williams (Miami Dolphins) and Rashard Higgins (Cleveland Browns). Philadelphia Eagles cornerback Avonte Maddox also joins the team.
Players around the world have the opportunity to be drafted for competitive places on each team and to earn prizes and incentives by participating in team activities. All viewers, players and content creators are welcome to actively participate in their favorite team.
Each franchise is recruiting its army of influencers who will officially kick off with the first franchise event – the Call of Duty Deathmatch Pros vs. Joes featuring 16 NFL athletes and the UGL gaming community on Tuesday, December 15th.
UGL is based in Oakland and is an esports media startup powered by Antares Gaming, a new celebrity-led franchise building organization; and Opera event, an Oakland-based influencer management platform. Antares Gaming creates gaming and esports teams for celebrities to help them interact with millions of fans through games.
Batrovic said he was inspired recently when Rep. Alexandria Ocasio-Cortez (D-New York) performed Among Us and drew a crowd of over 400,000 concurrent viewers.
âThey didn’t look for skill,â he said. “They watched because she could relate to people.”
Fans who participate can earn points which can be redeemed for rewards.
Batrovic said it took a while to form all the partnerships for the league. But he hopes attracting attention won’t be difficult.
âWe have 2,000 content creators who will be sharing events with their fans, in addition to celebrities and athletes,â Batrovic said. “We call it our army of influencers.”
Antares Gaming is in Toronto and is self-funded.
âAthletes activated their Twitter, Instagram and Facebook accounts a decade ago, and now they are all going to activate their game accounts,â Batrovic said. “It will be a much bigger segment.”
Batrovic said the company is in talks with television networks to secure airtime for the events.
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