ESE Entertainment Becomes Esports Distribution Partner for Ultimate Gaming League, with Launch Event Featuring Snoop Dogg, Marshawn Lynch and JuJu Smith-Schuster


The Ultimate Gaming League is an esports organization operating with team franchises owned by current and former National Football League (NFL) players.

VANCOUVER, British Columbia, March 04, 2021 (GLOBE NEWSWIRE) – ESE Entertainment Inc. (TSXV: ESE) (OTCQB: ENTEF) (the “Society” Where “ESE“) is pleased to announce that it has entered into an agreement with the Ultimate Gaming League (“UGL“) for the distribution of its Madden esport event (the”EventThe event will take place on March 7, 2021, starting at 5 p.m. EST / 2 p.m. PST and will be held at Snoop dogg‘s composed in Los Angeles.

The event will bring together celebrities and international athletes, including musical artists Snoop dogg, Super Bowl champion Swamp lynch, Wide Receiver Pro Bowl JuJu Smith-Schuster, NCAA National Champion Najee harris, wide receiver Pro Bowl Keenan Allen, Pro Bowl cornerback Marcus Peters, and Pro Bowl quarterback Kyler murray.

The event will be organized as a Madden gaming tournament with additional broadcast and extensive social media interaction. The captured content will be distributed for live production and a series of post-event webisodes. The event marks the start of the LGU’s inaugural season, which kicks off Monday, March 8 at 8 p.m. EST / 5 p.m. PST on ESTV and the UGL Twitch page.

ESE will assist in the organization and execution of content distribution in partnership with Esports TV (“ESTV”) On various media channels. These channels include Twitch, YouTube, Facebook, as well as through ESTV’s distribution channels such as Amazon Fire TV, Samsung TV Plus, Roku TV, Sling TV, and more.

“UGL is delighted to partner with ESE Entertainment for this celebrity gaming tournament. This is arguably the biggest esports celebrity tournament of the year to date. The names and personalities associated with this event are the epitome of the convergence of sport and entertainment and we are proud to collaborate with all parties. The synergy between ESE and UGL is strong, and we look forward to using and developing their infrastructure and distribution in parallel with our business ”, commented Geoff Kowalski, CEO of UGL.

“ESE is delighted to partner with UGL for this Madden gaming event. The unique participant base speaks for itself: Snoop Dogg, Beast Mode, JuJu and more. I know I will be listening. This will be a great opportunity for ESE Entertainment to use its distribution and infrastructure channels to maximize this esport event. We are delighted to see how many gaming enthusiasts are tapping into this great event, ”commented Konrad Wasiela, CEO of ESE.

About ESE
ESE is a European entertainment and technology company focused on games, particularly esports. ESE consists of several world-class assets and operators in the gaming and esports industries. Capabilities include physical infrastructure, broadcast, global distribution of gaming and esports content, advertising, sponsorship support, and a growing esports team franchise, K1CK Esports. ESE focuses on bringing Europe, Asia and North America closer together. | www.ese.gg

About the Ultimate Gaming League (UGL)
The Ultimate Gaming League is a United States-based esports organization. They operate a competitive multi-game league with team franchises owned by current and former National Football League (NFL) players. UGL is building community through sports, games and culture by hosting an ongoing League series featuring aspiring players and streamers; while producing original content that celebrates and engages our community around the world. | www.uglworld.com and @uglworld on social media.

Forward-looking statements
This press release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, that deal with activities, events, results, developments, performance or achievements that ESE anticipates or expects to occur or will occur in the future (in whole or in part) should be considered as prospective. information. Such information may involve, without limitation, statements regarding the benefits derived from the distribution of the event by ESE; the success and reception of the Event in the market; the expected participants of the Event; and the scope of the distribution of the Event. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is planned”, “budget”, “planned”, “estimates”, “forecasts”, ” means “,” anticipates “or” believes “or variations (including negative variations) of these words and expressions, or statements made in the future or indicating that certain actions, events or results” could “,” could “,” would be “,” could “or” will “(or other variations of the above) either taken, to occur, to be achieved or to be realized. Forward-looking information is based on competitive, financial and economic data and operating plans, strategies or beliefs currently available as of the date of this press release, but involves risks, uncertainties, assumptions and others. known and unknown factors that may cause actual results. , the performance or achievements of ESE are materially different from the future results, performances or achievements expressed or implied by the forward-looking information. These factors may be based on information currently available to ESE, including information obtained from third party industry analysts and other third party sources, and are based on management’s current expectations or beliefs regarding future growth, operating results, future capital (including the amount, nature and sources of their funding) and expenses. Any forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in SEE securities should be viewed as highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE ESE Entertainment Inc.
For more information on ESE, please contact:
Daniel Mogil, Investor Relations
[email protected]
647-492-1535


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