KOLKATA: Hungama Digital Media and film and digital content production company Hindustan Talkies have made a strategic investment of up to $ 500,000 in the Indian Gaming League (IGL) esports platform. The funds will be used by IGL to acquire new users and develop new features to increase user engagement on the platform.
IGL will also use the funds to kick off Season 1 of the Indian Gaming League Championship Cup, a 45-day mega tournament that will allow users to participate in six challenging games and win prizes. The tournament will conclude with the Indian Gaming League Awards – a one-of-a-kind, star-studded virtual awards night to recognize championship winners.
Hungama Digital Media Founder and CEO Neeraj Roy said, “Esports is one of the fastest growing segments of the gaming industry in India and is expected to become even more popular as the use of smartphones continues to increase. We are excited to invest in Indian Gaming League to help the platform grow further and provide players across the country with a unique competitive experience on a scale never seen before. At Hungama, our plan is to engage over 10 million players over the next two years with our esports initiatives. “
Hindustan Talkies Director Ashish Chowdhry said: “Today the gaming industry is growing faster than the rest of the entertainment industry and shows no signs of slowing down. Additionally, India has the largest youth population in the world and with its constantly evolving broadband infrastructure and affordability, we expect eSports to continue to skyrocket and create more uproar. . For Hindustan Talkies, its association with electronic sports allows it to embark on another form of exciting entertainment. “
Indian Gaming League CEO Yash Pariani added, “Electronic sports are still in their infancy in India. Membership of Hungama and Hindustan Talkies will help us reach a wider audience and take eSports to new heights. We are delighted to be able to count on their expertise and mentorship to guide us in the right direction and realize our vision of making esports a household name.
Launched in 2016, the Indian Gaming League has tripled its user base over the past 12 months and hosted more than 3,000 gaming tournaments in 2020.