MPL kicks off new campaign ahead of Great Indian Gaming League

As part of the campaign, MPL will air a series of films on television and digital as well as print advertisements, in different cities across the country.

The mobile esports and skill gaming platform Mobile Premier League (MPL) has launched its new campaign ahead of the Great Indian Gaming League (GIGL), which will kick off from March 24, 2022. As part of the campaign , MPL will release a series of films on Television and Digital as well as print advertisements, in different cities across the country. The brand has released the first film in the series featuring a human brain as the protagonist. The ad campaign aims to send across the brand message that anyone with a brain or ‘Akal’ (intellect) can create a fantastic team on MPL and win with their knowledge of cricket.

As a multi-game mobile gaming tournament, GIGL provides access to mobile esports to a broad group of gamers across the country, in line with the platform’s vision to democratize esports, said Namratha Swamy, Country Manager, India, MPL. “The tournament will see the participation of millions of players from across the country. Our league will create the most number of winners in a mobile game tournament in India. This tournament will encourage many newbie players to participate in Esports competitions,” she added.

According to the platform, GIGL has estimated over seven million players across different categories of digital skill games such as fantasy cricket, casual games and esports. GIGL will also feature new formats that will allow for team play. Cheating checks and game data encryption are applied to games played. Founded by Sai Srinivas and Shubh Malhotra in 2018, MPL users are spread across India, Indonesia, Europe and USA. MPL has several game studios and developer partners that publish games on its platform.

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