Chinese multinational electronics company TCL Technology Group Corporation (TCL) and Chinese gaming social media network Bixin announced that the two companies have become new sponsors of the Chinese esports organization Edward Gaming‘s (EDG) League of Legends division. The logos of both companies will appear on the right shoulder of the team jersey. TCL will also act as a strategic partner of EDG.
Financial terms of the two agreements were not disclosed.
In addition, the sponsorship between Bixin and EDG will also affect the League of Legends youth team, helping EDG find talented players in the community, as well as improving engagement between fans and star EDG players. Bixin is the largest social network for gamers in China. It allows players to pay other people for gaming sessions. It has sponsored several League of Legends Pro League (LPL) teams such as Royal never gives up (RNG), FunPlus Phoenix (FPX), and Invictus Gaming.
TCL is also one of the 16 sponsors of League of Legends Pro League, acting as official league partner, alongside Lenovo Legion, Wahaha, KFC, War Horse, OPPO, Suning and TT voice chat app.
Besides TCL and Bixin, EDG currently has three sponsors, including live streaming platform Penguin Esports, Intel and Razer.