Ultimate Gaming League Launch Event with Snoop Dogg, Marshawn Lynch and JuJu Smith-Schuster Full Details

ESE Entertainment Becomes Esports Channel Partner for Ultimate Gaming League Kick-Off Event with Snoop Dogg, Marshawn Lynch and JuJu Smith-Schuster.

ESE Entertainment Inc. is pleased to announce that it has entered into an agreement with the Ultimate Gaming League for the distribution of its Madden esport event. The event will take place one day, March 7, 2021, from 5 p.m. EST / 2 p.m. PST and will be held at Snoop Dogg’s premises in Los Angeles.

The event will bring together celebrities and international athletes including musical artist Snoop Dogg, Super Bowl champion Marshawn Lynch, Pro Bowl Wide wide receiver JuJu Smith-Schuster, NCAA National Champion Najee Harris, wide catcher from the Pro Bowl Keenan Allen, Pro Bowl cornerback Marcus Peters and Pro Bowl quarterback Kyler Murray.

The event will be organized as a Madden gaming tournament with additional broadcast and extensive social media interaction. The captured content will be distributed for live production and a series of post-event webisodes. The event marks the start of the LGU’s inaugural season, which kicks off Monday, March 8 at 8 p.m. EST / 5 p.m. PST on ESTV and the UGL Twitch page.

ESE will help organize and execute the distribution of content in partnership with Esports TV (ESTV) on various media channels. These channels include Twitch, YouTube, Facebook, as well as through ESTV’s distribution channels such as Amazon Fire TV, Samsung TV Plus, Roku TV, Sling TV, and more.

“UGL is delighted to partner with ESE Entertainment for this celebrity gaming tournament. This is arguably the biggest esports celebrity tournament of the year to date. The names and personalities associated with this event are the epitome of the convergence of sport and entertainment and we are proud to collaborate with all parties. The synergy between ESE and UGL is strong, and we look forward to using and developing their infrastructure and distribution in parallel with our business, ”commented Geoff Kowalski, CEO of UGL.

“ESE is delighted to partner with UGL for this Madden gaming event. The unique participant base speaks for itself, Snoop Dogg, Beast Mode, JuJu and more, I know I’ll be listening. This will be a great opportunity for ESE Entertainment to use its distribution and infrastructure channels to maximize this esports event. We are delighted to see how many gaming enthusiasts are tapping into this great event, ”commented Konrad Wasiela, CEO of ESE.

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